2023–present: Solo activities and Rosie
On 5 December 2023, YG Entertainment announced that Rosé along with the other members of Blackpink had renewed their contracts for group activities and that the members' individual contracts were still under discussion.[40] YG Entertainment subsequently confirmed on 29 December 2023 that Rosé and the other Blackpink members agreed not to proceed with a contract with the label for individual activities.[41] In celebration of her 27th birthday on 11 February 2024, Rosé teased the upcoming release of new solo music and shared a snippet of a new song called "Vampirehollie".[42] On 4 April, she released the song "Final Love Song" as the theme song for the survival reality show I-Land 2: N/a.[43]
The Black Label, an associate company of YG Entertainment founded by Blackpink's main producer Teddy, disclosed on 17 June that they were in discussions with Rosé regarding an exclusive contract; it was confirmed the following day that she signed a management contract with the label.[44][45] It was later revealed on 26 September that she had signed a solo deal with Atlantic Records.[46] She recorded a cover of Coldplay's 2008 song "Viva la Vida" for the trailer and finale of the Apple TV+ series Pachinko's second season in 2024.[47]
On 1 October, Rosé announced that her debut studio album Rosie would be released on 6 December 2024.[48] On 18 October, she pre-released the album's lead single "Apt." in collaboration with American singer-songwriter Bruno Mars.[49] The song was a huge commercial success worldwide and became Rosé's second number-one single on the Billboard Global 200 and Global Excl. U.S. charts.[50] It topped the charts in several countries including New Zealand and Australia, where it became the first song by a solo female K-pop artist to reach number one on the ARIA Singles Chart.[51][52] The song peaked at number two on the UK Singles Chart, marking the first time a female K-pop soloist reached the top ten.[53] In the United States, it debuted at eight on the US Billboard Hot 100, making Rosé the first female K-pop artist to enter the chart's top ten in history.[54] On 22 November, Rosé pre-released her album's second single "Number One Girl".[55] It was announced on 25 November that she signed a global publishing administration deal with Warner Chappell Music.[56] Her album's third single "Toxic Till the End" was released on 6 December alongside the album.[57]
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